Most Recent Blogs
Why Networking Is Essential in the Beauty Industry (+ Top Events to Join)
Whether it is a makeup artist, a stylist, a product company, or a salon owner, networking throughout the industry is important to open doors to growth. Networking has become one of the most crucial success factors in the beauty industry, and it is much more than exchanging business cards....
Wedding Makeup Trends to Watch in 2025 – Expert-Approved Looks
As 2025 reaches midway, the bridal beauty landscape is set to take a fresh, modern turn. With evolving preferences, sustainability awareness, and...
What to Know Before Attending a Makeup Masterclass
Participating in a makeup masterclass can be a life-changing experience for any aspiring makeup artists, beauty experts, and enthusiasts alike....
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Hairdressing Competitions: Why They Matter in 2025
The beauty sector is constantly changing, with new innovations, techniques, and trends every year. In such a fast-changing environment, Hair dressing competitions become the key to unlocking the horizon of creativity and skill. Hair dressing competitions give...
Step-by-Step Guide to Building a Beauty Brand
The beauty industry is growing fast, and it presents many opportunities for young entrepreneurs to establish a niche beauty brand. Opening and developing a successful beauty company takes meticulous planning, market analysis, and brand positioning. From establishing a...
Tips To Build Your Beauty Brand at Trade Exhibitions
Trade shows are a great platform for beauty companies to promote their new innovations, network with industry experts, and gain brand visibility. Shows such as Hair and Beauty Show India (HBS) gather top players in the hair, beauty, and wellness sector, providing a...
Presenting Your Brand Effectively at Trade Fairs
Attending a trade fair in your locality presents a unique chance to expose a brand to a focused crowd, forge relationships, and become an industry leader. For beauty businesses, trade shows present a vibrant platform to exhibit the newest products, methods, and...
Top 15 Strategies for Trade Show Marketing Success
Exhibiting at a trade fair near you is a great method of exhibiting products, networking with potential customers, and building brand awareness. But since there are other exhibitors vying for attention, you need a solid marketing plan. Here are the top 15 trade show...
Starting a Beauty Business in India: A Complete Guide
The Indian beauty market is booming, and entrepreneurs are provided with huge opportunities to create successful brands. With increasing consumer demand for skincare, makeup, haircare, and wellness treatments, it is a highly rewarding venture to start a beauty...
Beauty & Personal Care Industry: India’s Key Statistics
The beauty industry in India has witnessed tremendous growth over the past few years, fueled by growing disposable incomes, enhanced personal grooming awareness, and the impact of international beauty trends. The industry encompasses skincare, haircare, cosmetics,...
Growth Trends in India’s Salon Industry
Over the past decade, the salon industry in India has seen remarkable expansion because of rising household earnings together with a greater public understanding of self-care and global makeup fashions. The industry experiences industry wide changes because consumers...
7 Tips for Strong Brand Identity at Trade Shows
Taking part in a trade fair near you is a great opportunity for your business to promote the brand, launch new products, and network with industry experts. But with several exhibitors competing for attention, cutting through the crowds needs a planned strategy. A...
Why India’s Beauty Industry Is Thriving Today
India's beauty sector is growing at an impressive rate, led by shifting consumer attitudes, advancements in technology, and rising global exposure. Beauty and personal care products have witnessed a massive increase in demand, propelling the Indian beauty business as...